Are you looking to grow your business?
To help you get started, we’ve compiled a list of the top 17 free online marketing tools that will help you take your business to the next level. Whether you’re a beginner or a seasoned pro, these tools will help you maximize your marketing efforts and goals. From keyword research to content creation, these free tools will help you create a winning strategy for your business.
What are Free Online Marketing Tools?
When we talk about free online marketing tools, we’re referring to software or service that is offered at no cost. Free tools don’t come with the same kind of features as paid tools but can still get the job done.
Benefits of Free Online Marketing Tools
Time savings: When you use online marketing tools and software, you’re able to scale your business and manage your efforts remotely.
Flexibility: You can use these tools on your schedule, which means you can work on your marketing efforts whenever and wherever you’d like.
Keyword Research Tools
Keyword research is a super important part of any online marketing strategy. When you understand what keywords your customers are using, you can optimize your content and make it easier for them to find you.
- 1. Surfer Seo. Great for creating new SEO content, and also for updating existing content
- 2. Ubersuggest. A high-quality keyword research tool with plenty of features such as SEO analysis, backlink checking, A/B testing, and more
- 3. Google Keyword planner. Gives powerful and extensive search results
Content Creation Tools
Content marketing is one of the best ways to engage and retain your audience. Collectively, content marketing is predicted to reach $600 billion by 2024.
Source: https://contentmarketinginstitute.com/articles/content-marketing-trends-success
The best way to start your content marketing plan is with a tool that helps you create engaging, helpful, and shareable content.
- 4. Adobe Spark: This tool helps you create visually engaging content that’s perfect for your social media channels.
- 5. Hootsuite: This tool is great for managing multiple channels and publishing content across your social media accounts.
- 6. Crowdsource: This tool allows you to tap into the creativity of your audience by offering a reward for their best idea.
SEO & Monitoring Tools
Do you know what your ranking is on Google? Do you know how many people are finding and purchasing from your business? A good Google ranking can help you see more conversions from organic traffic. You can keep track of your progress and see how your efforts are impacting your numbers.
- 7. Screaming Frog: This tool allows you to do SEO website audits
- 8. Google Search Console: This tool offered by Google helps you track your rankings, traffic, and links. It’s a great way to stay on top of your SEO efforts.
Social Media Management Tools
If you’re looking to save time and schedule posts in advance while still managing your social media efforts, then using a social media management tool is a great idea.
Social media management tools also let you view analytics and report on your efforts.
- 9. Sprout Social: This tool is great for managing your social media efforts and seeing how your posts are performing.
- 5. Hootsuite: This tool is also great for managing your social media channels, especially if you have a team and want to collaborate.
- 10. Buffer: Buffer allows you to easily share your content across multiple channels. It’s a great way to diversify your content and reach new audiences.
Email Marketing Tools
Email marketing is one of the most effective channels for growing your business. It’s the most effective channel, according to Hubspot’s 2018 State of Inbound Report.
Email marketing allows you to nurture your leads and generate repeat sales. To help you create the perfect marketing campaigns check these free tools out,
- 11. MailChimp: This is one of the top email marketing tools out there. It’s easy to use and has tons of useful features.
- 12. Bee: Design and build beautiful successful email marketing campaigns.
Video & Image Creation Tools.
If you want to stand out from your competitors, then you need to create different content.
Creating videos is an excellent way to drive more traffic to your site and increase your conversion rate.
Video marketing is predicted to rise by 80% in the next two years and is already the most engaging type of content
Some of the best video creation tools are
- 13. Animoto: This tool makes it super easy to create professional-looking videos.
- 14. Screenflow: This is a great tool for creating engaging videos that are perfect for your social media channels.
- 15. Lightworks: This google tool is great for Youtube, and Vimeo and does MP4 which is perfect for your blog posts.
Analytics & Reporting Tools
Analytics show you what your customers are doing and whether or not they’re finding your business. They also let you know where you can improve your strategy and what channels you should focus on.
Analytics and reporting tools include:
- 16. Google Analytics: Google Analytics is one of the most widely used tools on the market. It provides you with a ton of insights and data that can help you grow your business.
- 9. Sprout Social: This tool is great for social media analytics, as well as a ton of other metrics.
- 17. HubSpot: This tool is perfect for analyzing your website and identifying areas for improvement.
Conclusion
Free online marketing tools are a great to help you grow your business and reach new customers. They’re also super easy to use, cost-effective, and scalable, which makes them a great choice for most businesses. When you’re choosing the right tools for your company, keep these three factors in mind: ease of use, scalability, and cost. These free tools can be very powerful.
I welcome any questions or feedback about any of the useful tools in this article.